This time, I need to review a post on E-tailing from My-E-Commerce blog. So, I decided to review on the post about Touch ‘n Go card goes retail. In April 2008, Rangkaian Segar Sdn Bhd has expanded its Touch ‘n Go card usage to retail purchase. The company has targeted about 5%-10% of card holders to use the card for retail purchase with about 21 selected participating retail outlets in this pilot project.
The card functions just as the debit card which means you don’t have to carry around the cash with you. The card has come with a lot of promotion held by the participating outlets to encourage consumers to use the card. The spokesperson of the company said that consumers need not to worry about the card being stolen or lost as they can block the card immediately when informed and replace with a new card with the remaining value. Do you know that you can register your Touch ‘n Go card? So, the card is officially owned by you and you can check your statement through the website. Somehow, some may still feel hesitated to use it for retail purchase because it is a contactless card and it does not need any verification or signature. So, they do not feel secured, and may also think that using credit card is much better plus with added value comes with. 
On the other hand, it is also very convenience as you just touch n go. You don’t have to wait for the card verification and sign the bill. Additionally, there is no hidden charge or interest rate for every transaction except that
you may be charged for RM0.50 per reload transaction selected reload agents. It also helps you to control your spending behaviour which is unlike credit card where you can swipe now, pay later. This prepaid card can store value up to RM1000, so you are spending according to your affordability because it is your own money.
When the Rangkaian Segar Sdn Bhd first introduced it, they may receive different response. However, if the company can implement in a very good and organized method which can benefit to all parties, I'm sure it can be successful for Touch 'n Go card to goes retail.
*Oi Ming*
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5 comments:
hmmm... the card has its own advantage n disadvantage. i think if the card use for minimum purchase will be ok, the risk will be lower.
the blog is quite nice and informative. has a lot of picture.
thank you for comment. yaya...i also agree with you tat the risk will be lower if for minimum purchase.
i have use the touch n go card for quite some time and didn't know tat the card can be register. better register it now so that my card can be protected. haha...thanks
nice blog n keep up the good work.
thanks for ur comment. glad tat i can help you.
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