Saturday, June 14, 2008

EC Helps in Reducing Cycle Time, Improving Employees' Empowerment, and Facilitates Customer Support


Starting from the late 20th century, customer are ever-increasingly demanding and consequently, product sophistication and variety exploded. Add increasing business globalisation to this mix, distribution of goods and services become more and more complex and problematic. IT, especially Web-based EC technologies provides solutions to some business areas.


Reduce Cycle Time

Cycle time is the amount of time taken between a customer placing an order and receiving the goods. EC facilitates order taking and order fulfillment in both B2B and B2C. For example in B2B, orders are generated and transmitted automatically to suppliers when inventory level falls below certain levels, and then interface with the suppliers' back-office systems such as logistics, so that orders can be delivered immediately. This thus shortens the cycle time. Perhaps the most salient illustration would be the delivery of digitized goods and services (e.g. software), where the cycle time is only seconds!

Improve Employees' Empowerment
Empowerment occurs when management vests/decentralizes decision making and authorities in employees where, traditionally, such authority is a managerial prerogative. EC (usually thru corporate portal) allows greater empowerment because it provides employees with greater and easier access to company's news and information. For instance,
and other large company like utilized EC to link employees with up-to-date marketing, product, strategic information, articles about competition, and industry news documents for better empowerment. (Turban, 2008)

Click here to read on a real world case study: E-Commerce Supports Field Employees at Maybelline, to see how
, leader in color cosmetics products, used EC to support its field employees.

Facilitate Customer Support
Putting a business on the Internet means more than just simply selling products or services online. It should mean an EC site with many of the customer service attributes one would expect from a physical store. Sometimes, beyond these expectations. EC facilitates customer support by providing a wide range of technological solutions and communication opportunities. Customer support can range from FAQ, forums to discuss matters, contact-us/email-us links, to customer service, and order status that allows customers to check the status of their orders online.

Click here to visit
Support website, rated as an award winning support site. Click here also to visit Customer Support website.

To learn more about how to improve your EC customer service, click here to explore on Jeff Wuorio's Improve Your E-Commerce Customer Service: 8 Tips

*By Shu*

2 comments:

Uniteam X - No limits said...

I see the pictures! They look great and well, Templates could be improved more and then the whole blog will be sweeeeet!

=)

Keep up the good work!

-Kelvin-

Uniteam X - No limits said...

Hmm.. In relation to the topic, I think that relevant and good examples were given, however, regarding the logo's, it might be good to space them a little bit apart..

However that's only my two cents la! Haha..

All in all, this is a pleasant entry that even a non eC student like me is able to understand, and for that this deserves a strict and non-nego 4.5/5!

=)

Good luck on your next entry!

-Kelvin, again.-

xD!